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Simplicity is the ultimate sophistication.
The Wasted Talent Soft Touch Crew is made from organic cotton, offering a soft, eco-friendly feel. Featuring a 3D embroidered W Logo on the chest, this crew neck combines sustainability with bold style.
Perfect for those who appreciate streetwear, minimalist design, and sustainable fashion, this versatile piece adds effortless style to any casual look. Ideal for layering or wearing on its own, the Soft Touch Crew is a timeless wardrobe essential
Wasted Talent was born on a late summer’s evening in the South West of France. A conversation after the flowing of the vinos that habitually doth flow in this part of the world. A conversation born out of frustration of the lack of innovation in the surf and skate scenes across Europe. The need for a common space for brands and products that we believed in. Put simply, you need clothes and accessories you can wear from the beach to the bar and beyond and not look like a total kook in the process. Quite the opposite in fact. We made a magazine and a store and we hope you like it. Click for more Wasted Talent
Taking you from the early morning surf checks in Biarritz to the cocktail bars of London looking your very best. But you knew that already….
Designed in Biarritz. Made in Italy. Welcome to La Première.
Years of living and breathing our beloved subcultures had us yearning for more.
Our first collection. Designed by us, for you.
