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The Wasted Talent Gracia Crew Neck Sweatshirt blends organic cotton with minimalist streetwear aesthetics. Made from 100% Fair Trade, sustainable cotton, this sweatshirt offers a soft touch and eco-friendly feel. Featuring a bold 3D embroidered W logo on the chest, it’s a perfect fusion of style and sustainability.
Whether you're layering it up or wearing it solo, the Soft Touch Crew is versatile, comfortable, and ideal for any casual look. This piece is a timeless addition to your wardrobe, designed for those who appreciate minimalist fashion and eco-conscious choices.
Wasted Talent was founded on a late summer evening in the South West of France. Born out of a conversation fueled by wine and a shared frustration over the lack of innovation in European surf and skate scenes, the brand set out to create a space for the products and brands they believed in. The goal: to offer clothes and accessories you can wear from the beach to the bar and beyond—without looking like a “kook.” The result? A magazine and a store we hope you love. Click here for more Wasted Talent.
Taking you from the early morning surf checks in Biarritz to the cocktail bars of London looking your very best. But you knew that already….
Designed in Biarritz. Made in Italy. Welcome to La Première.
Years of living and breathing our beloved subcultures had us yearning for more.
Our first collection. Designed by us, for you.
