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Quite frankly, the best jacket you’ll ever buy.
Painstakingly designed with our Italian tailors to provide the perfect fit. A modern take on the traditional mac, a timeless silhouette built to last, hand finished in Italy. Made with Loro Piana’s Storm System fabric, the best natural water and wind repellent fabric from Italy’s leading luxury fabric house.
When it comes to sourcing the best fabrics, Loro Piana's know-how is unrivalled since 1924, supplying most of the world’s leading fashion houses with the best natural fabrics.
We knew that the flagship jacket of our range had to be the best going, and made in conjunctuon with Loro Piana offers the best in terms of quality, versatility and look
Enter the fruits of our labour.
All of our Italian outerwear fits true to size. If you are a Medium and like wearing oversize and normally buy Large we’d advise an M for a tailored fit.
Model Hugo is 183cm / 6 Foot / 32 inch waist and wearing Size Medium.
Wasted Talent was born on a late summer’s evening in the South West of France. A conversation after the flowing of the vinos that habitually doth flow in this part of the world. A conversation born out of frustration of the lack of innovation in the surf and skate scenes across Europe. The need for a common space for brands and products that we believed in. Put simply, you need clothes and accessories you can wear from the beach to the bar and beyond and not look like a total kook in the process. Quite the opposite in fact. We made a magazine and a store and we hope you like it. Click for more Wasted Talent
Taking you from the early morning surf checks in Biarritz to the cocktail bars of London looking your very best. But you knew that already….
Designed in Biarritz. Made in Italy. Welcome to La Première.
Years of living and breathing our beloved subcultures had us yearning for more.
Our first collection. Designed by us, for you.
